The September 2022 broad core update, Google Search’s second update of the year, has begun to roll out. It began rolling out on September 12, 2022, at about 11:25 a.m. ET and can take up to two weeks.
On Twitter and in an update to its search updates page, Google made the following announcement: “Today we launched the September 2022 core update. When the rollout is finished, we’ll update the history of ranking releases on that page. Google continued: “The deployment could take 2 weeks to finish”.
Google Broad Core Update for September 2022 Fast Facts
In a brief, here are the most important points:
- Name: Google Broad Core Update for September 2022
- Launched: September 12, 2022, at approximately 11:25 p.m. ET
- Rollout: It will take approximately one to two weeks.
- Targets: It examines all types of content.
- Penalty: It is not a penalty; rather, it promotes or rewards excellent web pages.
- Global: This is a global update that affects all regions and languages.
- Impact: Google refused to tell me how many queries or searches were affected by this update, but so far, it appears to be a typical core update that has a broad reach and a quick impact.
- Discover: Core updates affect Google Discover and other features, including snippets and more.
- Recover: If you were affected by this, you should examine your content to see if you can do better with Google’s core update advice.
- Refreshes: Google will refresh this algorithm on a regular basis, but those updates may not be communicated in the future. Maybe this is what we’ve seen in the last few weeks, or all those unconfirmed Google updates.
Will This Be A Significant Update?
Time will tell, but core updates are usually noticeable, and SEOs generally notice widespread changes as a result of these updates. Plus, as Glenn Gabe reminded users below, Danny Sullivan hinted that we might see changes with the next core update. But not because the helpful content update and the core updates are related. More so because the combined scores may tip some scales for those who have issues with both separate ranking systems…
Previous core updates
The most recent previous core update, in May 2022, was a significant and quick update. Google had previously released core updates such as the November 2021 core update, the July 2021 core update, and the June 2021 core update, which were slow to roll out but significant.
Prior to that, Google had the December 2020 core update, which was much larger than the May 2020 core update, which was also large and broad and took a few weeks to fully roll out. Before that, there was the January 2020 core update, which Google discussed here.
The previous one was the core update in September 2019. Because it did not have the same impact as previous core updates, many SEOs and webmasters felt this update was weaker.
When Google updates its search ranking algorithms, your site’s performance in the search results may improve or deteriorate. Knowing when Google makes these updates allows us to determine whether it was something you changed on your website or something Google changed with its ranking algorithm. EverRanks informed you today that Google will be releasing a core ranking update, so keep a close eye on your analytics and rankings in the coming weeks.