Content marketing is a complex process that involves researching, planning, creating, distributing, and analyzing content. Those who work in this field must solve complicated challenges during each of these stages. In an effort to shed some light on the current state of content workflow, we conducted research in partnership with the Content Marketing Institute.
The insights gleaned from the study allowed us to highlight the main bottlenecks for content marketers across different stages of the content lifecycle and gain a better understanding of solution that may help to overcome those challenges.
If you’re looking to streamline your content marketing processes, check out our e-book, which covers the following areas:
- Planning and ideation
- Creation and optimization
- The process of strategic content
- Performance tracking and audits
- Methodology and approach to research
Estimated Reading Time: 26 minutes
Target Audience: This is aimed towards content marketers of all levels looking to optimize workflow and make the most of content.