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OtterlyAI, an AI search monitoring and optimization platform, has accepted TOS as an Agency Partner. Since early October 2026, TOS has been listed in OtterlyAI’s partner directory. For clients who use TOS for GEO and AEO, this adds a daily source of data on how often their brand is mentioned and cited in AI answers. […]

Google SAFE is the four-agent AI system Google uses to investigate YouTube channel networks spreading AI slop. We read the original paper and set out what actually matters for websites.

What is AEO? AEO, or Answer Engine Optimization, is the process of optimizing content so AI-powered answer engines can understand, extract, and cite information in their generated responses. As users increasingly turn to platforms such as ChatGPT, Gemini, Perplexity, and AI-powered search to find answers, AEO helps businesses improve AI visibility, brand mentions, and citation […]

AI for GEO means putting generative AI to work across every stage of Generative Engine Optimization — research, drafting, structuring, and testing — without letting the volume it unlocks turn your site into AI slop. Used well, AI lets a small team map buyer questions, build answer-ready pages, and check whether AI engines cite the […]

The bots to block are only the ones that bring no value: aggressive AI-training scrapers, vulnerability scanners, spoofing or blank user-agent bots, content resellers, SEO crawlers of tools a business does not use, and spam bots. Search engine bots such as Googlebot and Bingbot, together with AI answer bots such as ChatGPT-User, PerplexityBot and ClaudeBot, […]

An AI agent is a software system that pursues a goal on its own, without a person guiding each step. It perceives information, plans a sequence of actions, and uses tools to carry them out. Unlike a chatbot, which only replies inside a chat window, an AI agent can call an API, fill out a […]