The official brand identity standards for TOS — for partners, press and designers. Please use our logo, colors and typography correctly to keep the brand consistent everywhere. International Standards — Vietnamese Identity.
Logo meaning
The TOS logo stands for Top On Seek. The “T” merges with the number 1 (leadership — always “TOP”), the “O” is a target (always hitting the goal) and the lightning bolt signals creativity, speed & efficiency. Blue & purple: blue conveys trust, modernity and technology; purple is the color of ambition and rising up.
The T merges with a 1: leadership, always on “TOP”.
The target ring: always hitting the goal, precise and on point.
The bolt: creativity, speed and high performance.
Search — winning rankings across every engine.
Primary logo
The TOS logo combines a blue–purple gradient mark, the “tos” wordmark and the tagline “Premium SEO Performance”. Prefer the color version; the color logo is for white/light backgrounds only. On dark backgrounds, use the reversed (white) version.
Color — on white backgrounds
Reversed — dark / gradient backgroundsBesides the primary logo, you may use supporting forms per medium: the standalone icon, the stacked “TOP ON SEEK” lockup, or the horizontal lockup with slogan.
Icon
Icon + “TOP ON SEEK”Horizontal lockup + sloganUsage rules
The reference unit is the letter “a” in the logo. Always keep clear space of at least one “a” unit on every side — never let other elements intrude.
Keep the logo clear and legible.
Screen (72dpi): ≥ 90pxNeed vector files (SVG/AI/EPS) or high-resolution transparent assets — contact the TOS team (see Contact below).
Colors
The primary colors defined for the logo. The blue → purple gradient is the TOS visual signature. Click a hex code to copy.
Typography
TOS uses Montserrat — a Google Fonts sans-serif with full Vietnamese diacritics support. Body text typically uses Light, Medium & Extrabold, with hierarchy set by weight.
Fallback font: Arial — for PowerPoint, Word/Excel and HTML email (where Montserrat can’t be embedded).
Imagery
From the target mark you can build repeating patterns & gradient blocks for print, banners and social.
Brand contact
For vector logos (SVG/AI/EPS), our credentials deck, or brand-use permission — contact the TOS team.
📧 long.bui@toponseek.com