Almost the entire brand communication has now moved online – customers prefer to engage with brands online and that’s where they conduct their research too. All this (and more!) forces companies to evolve the ways they generate awareness about their products, and do so online.
At the same time, many PR practitioners lack knowledge and tools to shape such transformation, and move their strategies into digital. In this eBook, you’ll learn more about how PR has evolved, what’s expected of you now, and how to deliver on those new objectives specifically.