10 Free Tools to Check Your Website Traffic in 2025 | TOS

Checking website traffic is an essential step in any SEO strategy. It helps you understand your website’s growth and see how your competitors are performing. Let’s explore the Top 10 most accurate and popular tools to check website traffic, ensuring your SEO strategy stays on the right track and delivers real results.

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1. Check Any Website’s Traffic for Free with SimilarWeb

SimilarWeb is one of the most well-known free online tools for checking website traffic. It allows you to compare your website with competitors and provides an overview of their traffic performance, though it’s not as precise as Google Analytics.

This platform has built a robust data system over the years, offering deep insights into your competitors’ traffic sources.

How to check website traffic using SimilarWeb:

1. Go to https://www.similarweb.com/
2. Register for an account.
3. In the “Website Performance” section, enter the URL you want to analyze.
4. To compare with a competitor, simply add their URL.

If you don’t get any data for a competitor’s site, don’t worry, it likely means that their traffic volume is too low for the system to measure accurately.

Advantages	Disadvantages
Offers a free Chrome extension for convenient use.	Limited features in the free version.
Displays total traffic from multiple sources (search engines, social media, etc.).	Only shows data for the last 3 months.
User-friendly interface suitable for beginners.	Paid plans are quite expensive: $83/month (basic) and $167/month (pro).
Allows analysis of competitors’ websites.

 

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2. Check Website Traffic with Ahrefs

Ahrefs is a famous SEO tool trusted by top brands like Netflix, Uber, and Facebook. It’s widely used to analyze search traffic data for any website, including yours and your competitors’.

Ahrefs crawls over 200 million websites and 6 billion pages daily, giving you access to a massive database of SEO metrics.

How to check website traffic using Ahrefs:

1. Visit ahrefs.com.
2. Sign up and choose a subscription plan.
3. Enter the URL you want to analyze and view the results.
   

Advantages	Disadvantages
– Free traffic-checking features available. – Comprehensive site and competitor analysis. – Simple, intuitive interface. – Measures key SEO metrics such as traffic, backlinks, keywords, UR, DR, etc. – Identifies high-traffic keywords for better ranking opportunities.	– Limited access with the free plan. – High subscription costs: $129/month (basic), $249/month (pro), $449/month (advanced).

 

Learn more: Trusted and Professional SEO Service in Da Nang | TOS

3. Analyze Website Traffic with SEMrush

SEMrush is one of the most powerful and popular website traffic checker tools. Known primarily as an SEO optimization platform, SEMrush helps you discover high-traffic keywords and evaluate site performance through search results.

How to check website traffic using SEMrush:

1. Go to semrush.com.
2. Register and select a plan.
3. Enter your domain and view the traffic data.
   

Advantages	Disadvantages
– Free online traffic checker. – Provides competitor traffic insights. – Shows where visitors come from and how they interact on-site. – Offers extra metrics: monthly visits, time on site, bounce rate, pages per visit.	– Limited access in the free plan. – Subscription costs range from $139 to $499/month.

4. Free Website Traffic Checker by Ubersuggest (Neil Patel)

Ubersuggest by Neil Patel is a free tool for checking website traffic. The paid version also includes SEO analysis features such as keyword and backlink tracking.

How to check website traffic using Ubersuggest:

1. Go to Ubersuggest.
2. Enter the website URL.
3. Choose the target country.
4. Click “Search” to see the results.

Advantages	Disadvantages
– Free traffic checker. – Displays key metrics: organic traffic, keywords, SEO score, site health, and speed. – Affordable premium plans ($12–$40/month).	– Limited scanning capacity (up to 100 pages in the free version).

5. Check Website Traffic Online with Sitechecker

Sitechecker is an all-in-one tool for checking website traffic and improving SEO performance. It includes features like website monitoring, rank tracking, and backlink analysis.

How to use Sitechecker:

1. Visit sitechecker.pro/vi/.
2. Enter your website URL and analyze.

Advantages	Disadvantages
– Free basic version available. – Analyzes competitors’ traffic and SEO. – Tracks key metrics by country, backlinks, and ranking.	– Free users get limited access. – Paid plans range from $49–$399/month.

6. Check Website Traffic with SERanking

SERanking allows users to check website traffic, conduct keyword research, and track rankings for websites worldwide. In addition, SERanking provides a complete list of a website’s ranking keywords, top-performing pages, and detailed insights into both organic and paid competitors.

How to check website traffic using SERanking:

1. Visit seranking.com.
2. Sign up for an account.
3. Click “Create Project” and enter your website URL along with related details such as keywords and target region.
4. View your traffic results.
   

Advantages	Disadvantages
– Free trial available for 14 days. – Easy-to-use interface.	– Limited access after trial expires. – Paid plans range from $52-$207/month.

7. Analyze Website Traffic with Alexa

Alexa is a competitive analysis and SEO tool designed to help businesses better understand their target audience and plan effective marketing strategies.

Some key metrics provided in Alexa reports include:

• Traffic sources
• Referral sites
• Audience overlap
• Alexa Rank – a measure of website popularity based on visits and pageviews over the past 90 days.

Steps to check website traffic using Alexa:

1. Visit alexa.com.
2. Enter the competitor’s website URL and click Search.
3. View the traffic analysis results.

Advantages	Disadvantages
– Check website traffic online without creating an account. – Analyze both your website and competitors. – View multiple key metrics, including: + Traffic (time on site, monthly visits, bounce rate) + Traffic by region + Organic traffic from search engines	– Limited access to detailed data without a paid plan.

8. Check Website Traffic with Traffic Estimate

Traffic Estimate is one of the most popular free tools for checking website traffic. It provides estimated traffic data for the past 30 days. However, users can upgrade to a paid plan (around $30/month) to access more detailed insights.

Steps to check website traffic with Traffic Estimate:

1. Visit trafficestimate.com.
2. Sign up for an account.
3. Enter the website URL you want to analyze and click Search.
   

Advantages	Disadvantages
– Free online tool to check website traffic. – Analyze any website you want. – Simple, easy-to-use interface for quick traffic analysis.	– Limited data available in the free version. – Only provides data for the last 30 days.

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9. Track Your Own Website Traffic with Google Analytics

Google Analytics is one of the most popular measurement tools among marketers. If you want to analyze your website traffic in detail by source or landing page, Google Analytics is the go-to free tool provided by Google for website administrators.

It helps you understand how many users visit your website, the bounce rate, and various other metrics that accurately measure user behavior and engagement.

Steps to check website traffic in Google Analytics:

1. Go to the “Acquisition” section on the left sidebar.
2. Select “All Traffic.”
   
3. Choose the date range you want to analyze.
4. Click on “Channels” to see where your traffic comes from — including Organic Search, Referral, Direct, Social, Email, or Paid Search.
   

Advantages	Disadvantages
– Completely free tool provided by Google. – Provides key metrics such as traffic sources (organic, paid, etc.), bounce rate, rankings, and user engagement. – Allows filtering data by channel, country, device, and demographics.	– Does not analyze competitors’ traffic. – Data accuracy may be affected if users decline cookies.

10. Track Website Performance with Google Search Console

Google Search Console  commonly known as GSC, is a powerful free tool that helps you understand how Google views and interacts with your website. It provides essential insights such as impressions, clicks, click-through rate (CTR), and the average position of your site in Google Search results.

Additionally, GSC lets you see which pages are indexed, whether Google encountered any crawl errors, and which SEO issues your site might be facing. You can also view your backlink profile, identify harmful links, and disavow them directly within the tool.

Steps to check website traffic in Google Search Console:

1. Go to the Google Search Console homepage.
2. Enter your website’s URL and verify ownership following Google’s instructions.
3. Once verified, you can view your site’s performance under the “Overview” or “Search Results” tab.
   

Advantages	Disadvantages
– Completely free tool provided by Google. – Displays how often your site appears in Google search results. – Provides key metrics like clicks, CTR, average position, backlinks, and internal links.	– Only analyzes your own website, not competitors. – Does not show traffic sources. – Cannot track traffic from paid sources.

Check Website Traffic with Google Search Console (Source: Internet)

What is Website Traffic?

Website traffic simply refers to the number of visitors who access a website, in other words, the total volume of users visiting your site. Every individual or business owner naturally wants to attract a large and steady flow of visitors to their website.

Website traffic is one of the most important metrics for evaluating the effectiveness of an SEO strategy. It also serves as a foundation for optimizing both the content and design of a website to improve user experience and overall performance.

What Is Website Traffic? (Source: TOS)

Why Should You Regularly Check Your Website Traffic?

Website traffic represents the total number of users who have visited your site. It’s measured through various traffic sources, including Referral Traffic, Social Traffic, Paid Search, and more. Each click on a page or piece of content counts as a visit, making traffic tracking a key component of website performance analysis.

However, tracking website traffic isn’t just about counting visits, it’s about uncovering deeper insights into user behavior, search trends, and the effectiveness of your marketing campaigns. Regular monitoring helps your team understand what’s working and what needs improvement, allowing you to develop data-driven strategies for growth.

Here are some key benefits of checking your website traffic regularly:

• Understand customer needs and trends: Regularly tracking website traffic helps you identify user behavior and preferences. From there, you can optimize your content, map out the customer journey, and enhance your site’s design and functionality to deliver the best user experience.
• Assess your position against competitors: Monitoring website traffic allows you to see how your site performs compared to competitors. This insight helps reveal strengths, weaknesses, opportunities, and challenges, enabling you to build a more effective competitive strategy.
• Measure campaign performance: By tracking website traffic, you can evaluate the results of your SEO and marketing efforts. These data points help you fine-tune and optimize campaigns for better engagement and conversion outcomes.

FAQs about website traffic

Conclusion

Regularly monitoring website traffic not only helps businesses track and evaluate their current performance but also serves as a foundation for making strategic decisions to improve and grow their websites in the future.

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